Mary Engelbreit® Studios Enters Into License Agreement
with Georgia-Pacific, Maker of Brawny®

CONTACT:
Beth Lauver
Mary Engelbreit Studios
314-726-5646

Julie Safer
Edelman
212-704-8132

February 8, 2005 (ST. LOUIS) – Mary Engelbreit Studios has entered into a license agreement with Georgia-Pacific Corp., under which the Atlanta-based manufacturer will produce and distribute Brawny® paper towels featuring 15 of the artist’s most popular designs. The agreement marks the first license for Engelbreit with Georgia-Pacific and the first time such designer prints will appear on Brawny®. The introductory line of nine everyday designs, available in multiple pack sizes, will be in stores nationwide in March 2005. The initial prints will be followed by four to six holiday designs for the 2005 season.

This unique relationship is part of the changing tide in paper towel design, which has evolved from basic prints to established character and entertainment licenses, and now, for the first time, to designer prints from Mary Engelbreit. This shift has encouraged both parties to pay close consideration to packaging, an element of the paper towel category that has previously changed very little regardless of either the licensor or the towel design.

“Although Mary Engelbreit and Brawny® essentially have the same customer base, we had to think creatively to blend the strong and sensitive qualities of the Brawny® brand with Mary Engelbreit’s art,” said Greg Hoffmann, chief executive officer of Mary Engelbreit Studios.

Mary Engelbreit Studios and the Brawny® brand team agreed that entering a consumer product category such as paper towels was a natural next step for Engelbreit, who specializes in kitchen- and family-related art celebrating the simplicities of everyday life in mainstream America. Her art is particularly well-suited to paper towels because it reflects an ideal combination of social expression and home décor.

“We were inspired by Mary Engelbreit’s unique interpretations of domestic themes,” said Gino Biondi, director of towel marketing for Georgia-Pacific. “Her soothing, artful designs not only reflect both the strong and sensitive side of Brawny® towels, but are a unique and fashionable addition to any home.”

“Mary Engelbreit Studios is a pioneer in the art licensing industry, and the relationship with Georgia-Pacific is yet another example of that," added Hoffmann. "Nearly 20 years after we licensed our first line of greeting cards, we continue to seek new opportunities and innovative ways to license Mary’s art.”

About Mary Engelbreit
Mary Engelbreit is known throughout the world for her colorful and intricate designs, which adorn 14 million greeting cards and 1 million calendars sold each year. Engelbreit holds license agreements with dozens of manufacturers to reproduce her popular illustrations on nearly 6,500 gift and home décor products including books, best-selling children's books, stationery, fabric, crafts, kitchen accessories, dinnerware and other home accents. Her art has also come to life through the children's animated video based on her best-selling book, “The Night Before Christmas.” Thousands of retailers worldwide (including The Mary Engelbreit Store in the Saint Louis Galleria) have sold $1 billion worth of ME products. Engelbreit is also editor-in-chief of a national 525,000-circulation magazine, Mary Engelbreit's HOME COMPANION. For more information, visit www.maryengelbreit.com.

About Georgia-Pacific
Headquartered at Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of tissue, packaging, paper, building products and related chemicals. With 2004 annual sales of $20 billion, the company employs approximately 55,000 people at more than 300 locations in North America and Europe. Its familiar consumer tissue brands include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft 'n Gentle®, Mardi Gras®, So-Dri®, Green Forest® and Vanity Fair®, as well as the Dixie® brand of disposable cups, plates and cutlery. Georgia-Pacific’s building products manufacturing business has long been among the nation’s leading suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. For more information, visit www.gp.com.