Mary Engelbreit Studios coordinated successful releases across multiple categories chain-wide in Mervyn’s department stores from 2003-2005. The relationship began with the introduction of Mary Engelbreit Baby® signage and department décor to coordinate with infant layette, bedding and gifts. The ME Baby release was so successful, Mervyn’s added Mary Engelbreit’s sleepwear and jewelry designs for women. Sales consistently reached eight figures.